Last summer, with the support of Prudential, ILC-UK published a report which explored how we can use behavioural theories to encourage younger people to save. [1]

On Sunday, Baroness Greengross had a letter published in the Sunday Times (22 January) which highlighted one of our recommendations, i.e. if we are going to encourage more younger people into a savings habit, perhaps we should look to introducing a savings rule of thumb similar to the “five-a-day” healthy eating message. Continue reading →