Older people, women in particular, are a valuable market, however currently feel like they are being ignored and misrepresented. This blog explores why marketing and advertising should reflect the diversity of the over 55 category, and not rely on stereotypes to target this group.
Dr Tony Rao writes the risks of long-term drug treatment and the future of pain management in older people for our guest blog.
This extended blog explores recent trends in the demand for healthcare and the supply of nurses, before reflecting on how government policy changes are impacting on the ability of the nursing sector to meet rising needs. We argue that with nursing shortages gripping the NHS, it is time to evaluate how recent policy has failed to get to grips with the problem, and develop a new strategic framework to improve the participation of nurses in the health service. Continue reading
Older people are often seen as a homogenous group. This can mean certain groups of older people are hidden from policy and services, none more so than older people who experience language barriers. Continue reading
Music is an undeniably significant part of being human. It spans different genres, cultures and eras, and it promotes bonding, communication and wellbeing. From listening to music in the car, to playing in an orchestra, discussing the charts, to joking about each other’s ‘bad’ music tastes: music is a crucial part of daily life.
In 1842, the English social reformer Edwin Chadwick documented a 30-year discrepancy between the life expectancy of men in the poorest social classes and the gentry. He also found a North-South health divide with people from all social classes faring better in the rural South than in the industrial North. Continue reading
As growth in the UK’s working age population slows, the role of education in driving forward productivity becomes increasingly important. Continue reading
The Ready for Ageing Alliance came together in 2013 following the publication of the House of Lords Committee Report by the Public Service and Demographic Change Committee. Continue reading
This week’s #fridayfive is on the effectiveness of financial capability interventions for older people. Continue reading
On Monday, 18th July we launched ‘The state of the nation’s housing: An ILC-UK Factpack’, supported by FirstPort.