Guest Blog: Jilly Forster, Forster Communications – The Future of Business: When business gets smart on age…

This blog is one in a series of blogs on the Future of Ageing, published in the lead up to the ILC-UK Future of Ageing conference on the 24th November. To register to attend this conference, click here.

When we are failing the old and the young, our society has come to a pretty pass. Where we are failing, however, is in an understanding of and empathy with what it means to be both 17 and 71. Continue reading

Special Blog: The Macroeconomic Implications of Population Ageing

Key points

  • Population ageing is a worldwide phenomenon and should be celebrated.
  • It will dramatically reshape the developing world in particular.
  • Has big implications for economic growth and debt sustainability.
  • Dependency ratio remains relevant from a public spending perspective.
  • UK has relatively favourable demographics relative to other developed countries but remains exposed to these headwinds.
  • Boosting fertility, migration and working longer could all have positive effects on economic output over the long run.
  • But raising productivity growth of the labour market and specific public services such as health care will also be key.

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Guest Blog: David Hayes – Gambling prevalence among the over 65s

The British Gambling Prevalence Survey is a large-scale nationally representative survey of participation in, and the prevalence of, gambling in Great Britain. In this short note we use regression analysis to look at some of the characteristics that predict gambling[1] at least once a week among the over 65s. There were 1,653 individuals in the survey aged 65 and above. The survey is weighted so that the findings reported here are nationally representative. Continue reading

Guest Blog: Henry Tapper – Could a traded annuity market work in the UK?

For a market to work efficiently there must be liquidity – a buyer, a seller and a shop (where items are bought and sold). The idea of annuities being traded requires us to imagine a seller (someone who wants out of a current annuity), a buyer (someone who buys the income stream that continues as long as the buyer does) and an exchange (shop) where an inventory of lives for sale is advertised and the operational issues of transferring claim to the payments is sorted out.
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The challenge of age discrimination

In a recent study we found that age discrimination was the most common type of discrimination reported by older adults, followed by discrimination due to gender and financial status. While this finding might not come as a surprise to some, what our study does do is highlight that age discrimination remains both prevalent and a very real problem for society.

Analysis of data from the Fifth Wave of the English Longitudinal Study of Ageing (ELSA) indicated that approximately one in three men and women aged 52 and older experienced age discrimination, with rates increasing to 36.8% among respondents aged 65 and over (1). Those most at risk were older, male, retired, had higher levels of education, and lower levels of wealth. Studies using data from the European Union have also shown that age discrimination is experienced by many older adults. On average 26% of European citizens over 62 years old have experienced discrimination due to their age, with over one in ten frequently experiencing discrimination (2, 3). Continue reading

Guest blog: Jane Silk – Why do older women consumers feel so alienated by the marketing industry?

This blog is one in a series on gender and ageing, part of a wider stream of work including a Compendium of Essays on the theme ‘Has the Sisterhood forgotten older women?’, launched on International Women’s Day (1). ILC-UK is establishing an Older Women’s Policy and Research Action Alliance with the aim of creating a roadmap for future research and policy priorities. If you would be interested in being involved, please email

“Just because I’m over 60 nobody wants to sell me anything anymore.” Germaine Greer

Older female consumers are saying that the advertising industry doesn’t talk to them, or address their aspirations, needs and concerns. In fact they say 95% of advertising ignores or sidelines them. Continue reading

Guest blog: Can the market get older people online? Julia Kukiewicz

As more services, including essential medical resources and Government information, become available exclusively online, or at least far more accessible that way, so it becomes more important than ever to ensure that households have access to the internet. That digital exclusion doesn’t become social exclusion.

The latest ONS figures show that just 16.1% of households, 8.12 million people, don’t have a home internet connection and that older users are over represented in that group. 41.2% of non users are aged over 75. Continue reading