Older people, women in particular, are a valuable market, however currently feel like they are being ignored and misrepresented. This blog explores why marketing and advertising should reflect the diversity of the over 55 category, and not rely on stereotypes to target this group.
With Poundworld going into administration, and the announced closure of two-fifths of House of Fraser’s shops, it is clearer than ever that the face of our high streets is changing. Older consumers have powerful spending potential but this frequently goes untapped; steps need to be taken to ensure that the market is properly catering to the grey shopper. Continue reading
The retirement income market has undergone profound changes due to “pension freedoms”. Since its introduction, the ILC-UK has been at the forefront of understanding the potential consumer risks and opportunities associated with the reform. In this special extended blog, Ben Franklin, Head of Economics of Ageing, takes stock of where we are and proposes further reform to embolden consumer freedom through embedding informed decision making at the point of retirement. He argues that a critical first step to achieving this aim will be default financial guidance. Continue reading
The final earnings replacement rate – where 70% is often advocated as the ‘right’ target – has been a longstanding and widespread measure of retirement income adequacy. Financial planners use this benchmark, as do actuaries and other pension plan advisers, academics, and public policy analysts. Continue reading
Check your answers for our Ageing Society Pub Quiz, posted below under ‘How much do you know about ageing?’.
The Ready for Ageing Alliance came together in 2013 following the publication of the House of Lords Committee Report by the Public Service and Demographic Change Committee. Continue reading
This week’s #fridayfive is on the effectiveness of financial capability interventions for older people. Continue reading
On Monday, 18th July we launched ‘The state of the nation’s housing: An ILC-UK Factpack’, supported by FirstPort.
For good reasons, young people have been the focus of the majority of initiatives aimed at increasing financial capability. Younger people have historically had lower understanding of financial issues than older people and there is quite rightly, a recognition of the value of starting young with basic numeracy skills.
This blog is one in a series of blogs on the Future of Ageing, published in the lead up to the ILC-UK Future of Ageing conference on the 24th November. To register to attend this conference, click here.
In the modern day, with the ever-increasing predominance of technology, it is easy to forget about the other elements that are fundamental to our daily lives and routine.
“Textiles…do you mean clothing?”