Older people, women in particular, are a valuable market, however currently feel like they are being ignored and misrepresented. This blog explores why marketing and advertising should reflect the diversity of the over 55 category, and not rely on stereotypes to target this group.
The population is aging in different parts of the world. By living longer, a person has more complex health and mental health care needs, which can be too challenging for the person to be cared at home, and thus need professional residential care. Continue reading
Redefining old age as the last 15 years of life would largely solve the ageing problem across the world
A few weeks ago we explored how redefining old age as the last 15 years of life (prospective measure) would change the shape of the dependency ratio for the UK. Continue reading
Reorienting society and public policy to define “old age” as the last 15 years of life could largely solve the “ageing problem”
Many of us, including yours truly, typically define working age as the years between 16 and 64 and old age as anything over the age of 65. Continue reading
The Ready for Ageing Alliance came together in 2013 following the publication of the House of Lords Committee Report by the Public Service and Demographic Change Committee. Continue reading
On Monday, 18th July we launched ‘The state of the nation’s housing: An ILC-UK Factpack’, supported by FirstPort.
In April 2016, ILC-UK and the Global Aging Institute hosted roundtable discussions in London and Brussels to consider what the UK, and Europe, can learn from different Asian countries’ responses to rapidly ageing societies; both events were supported by Prudential Plc. Continue reading
The phrase coined by a Clinton campaign strategist during an American Presidential election over 20 years ago still rings true for May 2015. But are there any intergenerational differences in voting motivations?
Since the censuses of ancient times, policy makers have relied on data. In what the UN is terming a data revolution, technological advancement now means that we have more information than ever at our fingertips. Bigger datasets covering more people and more topics have the potential to highlight the experiences of previously marginalised groups. Indeed, the UN Secretary General’s High Level Panel of Eminent Persons has proposed that data be disaggregated ‘by gender, geography, income, disability and other categories to ensure that no-one is left behind’. Continue reading
The UN is on the cusp of the next stage of negotiations for the international development framework to replace the Millennium Development Goals (MDGs) post-2015.
All eyes are looking to the new sustainable development goals (SDGs) to set a new standard for international cooperation with lofty ambitions of leaving no-one behind, a universal agenda that applies to all countries, environmental sustainability, accountability and creating a data revolution.